On August 4, the 2026 Mayu Gesar Cultural Tourism Festival opened as scheduled. In 2023, the Gesar Culture (Golog) Ecological Reserve was officially approved by the state as a national-level cultural ecological reserve. Mayu Gesar culture has long become an important vehicle for presenting the region's cultural tourism identity. This grand event is not merely a festive performance, but a comprehensive platform that integrates cultural heritage, community participation, and industrial income growth. The epic displays preserve the cultural legacy of the grasslands, the specialty exhibitions broaden avenues for increasing incomes, and the influx of visitors from all directions brings ethnic communities closer together.

Carrying forward the epic's deep roots and cultivating Mayu cultural tourism in depth, this midsummer cultural invitation breathes new vitality into the millennia-old Gesar heritage, while also injecting a steady stream of endogenous momentum into the high-quality development of Golog's cultural tourism industry. People of all ethnic groups unite in song and celebration, leveraging intangible cultural heritage IP to empower cultural tourism consumption, jointly driving the cultural prosperity and united, progressive industrial growth engine at the source of the Yellow River.

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Riding a galloping horse.

Showcase the traditional techniques of grinding barley and making butter. (Qinghai Daily | Liu Yuxin)