On September 20, the brand launch ceremony for Heavenly Earth Guoluo River Source Pasture agricultural and livestock regional public brand was held at Tangdao 637 Guozhuang Square in Haihu New District, Xining. The event was hosted by the Guoluo Tibetan Autonomous Prefecture Party Committee and People's Government. Through three core segments - brand release, industrial signing, and ecological exhibition - the event systematically demonstrated the value transformation path of The Ecological Code of the Qinghai-Tibet Plateau, fully showcasing the ecological advantages and development potential of Guoluo's agricultural and livestock industry.

The newly launched Heavenly Earth Guoluo River Source Pasture regional public brand integrates specialty products such as yak, Tibetan sheep, Tibetan snow tea, and cordyceps, highlighting three core advantages: ecological organic, superior quality, and diverse varieties, significantly enhancing market competitiveness. The ceremony included brand authorization ceremonies for authorized enterprises and strategic cooperation signing events, promoting efficient connections from pasture to consumer tables for Guoluo's green organic agricultural products. The event also featured exhibition zones for green organic agricultural products, intangible cultural heritage creative products, and innovative cuisine, showcasing the agricultural and cultural achievements across Guoluo's counties.

In recent years, Guoluo Prefecture has consistently pursued the goal of building a Leading Zone for Green Organic Agricultural Product Output. Through continuous industrial optimization and standardization, the region has cultivated 4 sci-tech enterprises, 1 national leading enterprise, 4 provincial leading enterprises, and 5 prefecture-level leading enterprises, establishing 15 standardized breeding bases, 10 ecological pastures, and 4 livestock farms, with 526 operating entities developed. Simultaneously, the Guoluo Raw Yak Milk and Guoluo Yak Meat Segmentation Technical Standards systems were formulated, providing strong support for high-quality development of green organic agricultural products.