The initiator of Grassland's Strategy for Upgrading the Yak Brand.

Redha, the initiator of the Green Pasture Ecological Animal Husbandry Cooperative in Zhalha Village, and his colleagues are organizing winter stored forage.(Qinghai Daily\ Yuhui)

Redha, the initiator of the Green Pasture Ecological Animal Husbandry Cooperative in Zhala Village, and his colleagues are inspecting the feeding of yaks in the barn. (Qinghai Daily\ Yuhui)

The ecological animal husbandry cooperative in Zhalha Village. (Qinghai Daily\ Sang Jiejia )
Ledha will never forget December 7, 2024, a winter day with fine snowflakes drifting.
At that time, in the courtyard of Zhala Village Committee in Suohurima Township, Jiuzhi County, Guoluo Tibetan Autonomous Prefecture, 78 herdsmen lined up in neat lines, holding the newly received dividends with smiles on their faces, sharing the immense joy that could not be hidden in their hearts.
The annual income of Zhalha Village reached 598800 yuan, not only paying 50000 yuan in contracting fees, but also distributing 413400 yuan in dividends to 468 people from 78 households.
Standing behind the crowd, Redha finally regained his tense mood as he watched the scene. As the leader of this "yak brand upgrade", he deeply understands that behind every smiling face is an ecological answer to the balance between grass and livestock, as well as the joy of brand transformation and income increase. It is also the timely reality of herdsmen's longing for a better life.
