On the 20th, the regional public brand for green and organic agricultural and livestock products of Guoluo Tibetan Autonomous Prefecture in Qinghai Province—Heavenly Guoluo, Riverhead Pasture—was officially released in Xining.

Located in the heart of the Qinghai-Tibet Plateau and southern Qinghai, Guoluo Prefecture has an average altitude of 4,200 meters. As the core area of the Sanjiangyuan National Park, it is one of the key regions for Qinghai's green and organic livestock products.

At the launch event, Banma Sanshi, Secretary of the Party Committee and Director of Guoluo's Agriculture and Animal Husbandry Bureau, introduced that Tian Guo Luo He Yuan Mu Chang aims to build the brand's spiritual core from three dimensions: cosmology, ecological philosophy, and cultural symbols. It strives to be China's first "plateau ecological faith-level brand," providing customers with safe, high-quality, and healthy Guoluo specialty agricultural and livestock products while conveying the wisdom of harmonious coexistence between heaven, earth, and humanity in the Qinghai-Tibet Plateau to the world.