Building Qinghai into an international ecotourism destination is a major mission entrusted to Qinghai by General Secretary Xi Jinping, and also a key opportunity for Qinghai to achieve high-quality development.On this 720000 square kilometer land, more than 5000 lakes are scattered and over 4200 rivers crisscross.The amazing craftsmanship of nature has endowed Qinghai with not only snow capped ice peaks and endless grasslands, but also beautiful scenery such as the vast Gobi Desert and the peach red and willow green Hehuang Valley.This seems to be the most generous palette of the Creator, and every color contains rich and touching stories and cultural heritage.Let's jointly experiencing the vast scenery on the plateau color palette, feeling the pulse of high-level protection and high-quality development, and deeply exploring its cultural genes to create an innovative international ecotourism destination.

Qinghai in the clouds is the most magnificent color palette between heaven and earth

Mohe Camel Farm is located in a shaded area 18 kilometers west of Chaka Town, Ulan County, Haixi Mongolian and Tibetan Autonomous Prefecture, Qinghai Province.Seeing the old house amidst the green trees and flowers, one cannot help but recall the 1970s and 1980s.

“This is a national first-class cultural relic, the first five-star red flag that has fully crossed the Qinghai Tibet line, and also the first five-star red flag that has advanced into Lhasa.”The tour guide pointed to a five-star red flag in a glass frame and telling  the tourists about the glorious and glorious past of Mohe Camel Farm.

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Reporter Ni Xiaoying

iginal function of the camel farm was lost over time, the "old things" preserved here became precious red cultural resources.Ulan County actively carries out the protection and utilization of the red cultural heritage of Mohe Camel Farm,and promoting the shining of red culture in the new era.

This is a microcosm of Qinghai's continuous enrichment of tourism product supply and full promotion of international ecotourism destination construction.Nowadays, these numerous red heritage sites have already been integrated into the tourism circle, and becoming a vivid footnote to the integration of culture and tourism.Just like opera works such as "Inquiring the Dao at Kunlun" and "Forging the Sword of Youth 221" with the theme of red stories,These have revitalized the spirit and culture on stages, and also shown us the red Qinghai.

Indeed, Qinghai is red. It is the vastness of Danxia, as well as the profound accumulation of the spirit of "two bombs and one satellite" and "two routes". From historical sites to intangible cultural heritage inheritance, from artistic creation to tourism experience, Qinghai seamlessly connects the beauty of nature with the charm of culture, making every visit a profound dialogue with civilization.

In the production workshop of Shengyuan Carpet Group Co., Ltd., the sound of light and agile weaving machines running is incessant, and the Tibetan carpet weaving skills shine with charming brilliance in the new era. Gradually improve the protection and inheritance system, explore and promote various protection methods, strengthen the construction of inheritance capacity, and form a unique development model for the protection and inheritance of intangible cultural heritage in Qinghai.

In recent years, more and more tourists are no longer satisfied with general sightseeing and are pursuing deeper cultural and tourism experiences. Therefore, Qinghai has fully explored natural and cultural ecological resources, built a number of influential tourist attractions, tourism and leisure cities, and gradually constructed a high-quality and diversified ecological tourism product system.

As a "living museum" of Chinese ethnic culture, Qinghai has painted a picture of the integration of multi-ethnic wisdom and intangible cultural heritage. At present, there are 3761 representative projects of intangible cultural heritage at all levels and 5793 representative inheritors. Among them, there are 7 representative works of intangible cultural heritage of mankind, 88 national intangible cultural heritage projects, 104 national representative inheritors, 335 provincial intangible cultural heritage projects, and 409 provincial representative inheritors.

One of the key factors in creating an international ecotourism destination is to enriching the supply of products. Qinghai promotes the deep integration and development of multiple cultural and tourism formats by integrating cultural resources such as artistic creation, public services, and intangible cultural heritage inheritance into the construction of the tourism loop.

Some people say that Qinghai is green. Indeed, ecological greenery is the most important symbol of Qinghai. Because green is the cradle of symbiosis among all things.

In 2016, General Secretary Xi Jinping pointed out during his inspection of Qinghai that the greatest value of Qinghai lies in its ecology, the greatest responsibility lies in its ecology, and the greatest potential also lies in its ecology. This has pointed out the direction for the development of Qinghai and provided fundamental guidance for the development of ecological tourism in Qinghai.

For example, the establishment of Sanjiangyuan National Park, Qilian Mountains National Park, Qinghai Lake National Park, the official inclusion of Kekexili in the World Natural Heritage List, and the approval of Kanbula as a World Geopark, among others. All of these have provided rare opportunities and favorable conditions for the development of ecological tourism in Qinghai.

In July, the sunlight from the plateau penetrates through thin clouds and scatters fine spots of light on the surface of Qinghai Lake. Several representatives from Hong Kong media came to Xiannv Bay on Qinghai Lake located in Gangcha County, Haibei Tibetan Autonomous Prefecture.At this moment, the purple flower sea beside the boardwalk contrasts with the clear lake water, and the air is filled with the refreshing scent of grass leaves and lake water.

The Hong Kong media representative excitedly said that they want to bring back the "ecological answer sheet" of this plateau wetland to Hong Kong, so that more people can understand that the way of living with nature is hidden in this gentle distance. Qinghai is undoubtedly an international ecotourism destination!

At that time, at the Sonam Dajie Protection Station in Kekexili, the patrol officer was pointing to the colored markings on the map and explaining, "The red area is completely enclosed, yellow is for scientific research and exploration, and green is for limited tourismIt is precisely this color that gives Qinghai a ethereal dance style amidst its heaviness, and also gives it an irreplaceable competitive edge in creating an international ecotourism destination.

People who have been to Qinghai are hard to forget, and there is also Qinghai's unique 'blue' color.

The azure sky is so clear that it can reflect the transparency of my heart. Standing by the shore of Qinghai Lake, the boundless blue is boundless, not only forming a visual feast, but also a silent epic of the fusion of nomadic culture and ecological wonders.

Qinghai Lake, I have been here many times. The blue sky and rippling lake water can make people feel the openness of Qinghai, "said a tourist from Australia

Nowadays, Qinghai is continuously promoting the creation of the Qinghai Lake Demonstration Zone, investing 1.313 billion yuan to implement projects such as upgrading scenic spots, constructing along the "One Ring Road", and expanding ecological parking lots.

To build an international ecological tourism destination, Qinghai has started by creating the Qinghai Lake Demonstration Zone, focusing on building a new pattern of ecological tourism development with "one core, one ring, and multiple belts", accelerating the construction of Xining as an international ecological tourism center city, creating a high-quality ecological tourism loop around Qinghai Lake, relying on the province's ecological tourism resources, optimizing and launching multiple ecological cultural tourism belts, and accelerating the formation of an ecological tourism development pattern with "one core leading, one ring demonstrating, and multiple belts connecting".

“Green waters and mountains are the foundation of Qinghai, and also the confidence for Qinghai to persistently and vigorously develop ecotourism. Qinghai continues to build a strong ecological security barrier, improve the quality of the ecological environment, and lay a solid foundation for creating an international ecotourism destination”Chang Hong'an, a first level inspector of the Department of Culture and Tourism of Qinghai Province, said that in the process of promoting the establishment of the Qinghai Lake Demonstration Zone as an international ecotourism destination, priority should be given to scientifically formulating protection measures and development policies, continuously exploring the value transformation of ecological products, and achieving the maximization of ecological, social, and economic benefits.

The gentle sound of horsehead fiddle accompanied by melodious singing, the song "Chaidamu in Heaven and on Earth" takes the audience to a magical world intertwined with grandeur and elegance.On June 27th, a group of actors dressed in bright ethnic costumes won rounds of applause with their agile dance moves at Xinning Square in Xining City. This is the opening scene of the "Xihai 2261 · Hehuang Culture Collection" special event in Haixi Mongolian and Tibetan Autonomous Prefecture.

The four month long "Xihai 2261 · Hehuang Culture Collection" showcases the charm of Qinghai's local culture from May onwards, with "Hehuang Culture" as its main theme.Guests and friends from all over the world gather here, deeply integrating cultural experiences with mass consumption. Qinghai presents a more three-dimensional and intuitive colorful beauty with the rich fragrance of local culture.

Nowadays, Qinghai has become the "poetry and distance" in the hearts of more and more people. In the first half of this year, the province received 27.3057 million tourists, with a total tourism expenditure of 23.48 billion yuan, an increase of 21.14% and 20.3% year-on-year, respectively.

Walking in Qinghai is like strolling on the grandest palette in the world. This color is not only a visual feast, but also a direct shock to the soul. In this colorful spectrum, we touch the magnificence of nature, feel the richness of culture, comprehend the profound meaning of protection, and regain our reverence for the true essence of life.

Qinghai is using the wisdom of both development and protection as its pen, and the plateau land as its scroll, to create a unique new chapter of inclusive, co built, and shared ecological tourism destination towards the desired international ecological tourism destination.

Reporter Ni Xiaoying