The Tibetan-inhabited area in NW China's Qinghai Province activated the “Jingesang” news mobile client in Tibetan language for the first time, 6th of May.
The Qinghai Tibetan area is the largest Tibetan-inhabited area outside of the Tibet Autonomous Region. Out of the 10 Tibetan autonomous prefectures in China, there are 6 prefectures distributed in Qinghai which is home to about 1.4mln Tibetans.
Apart from providing to the users news regarding politics and hot issues regarding the society in Tibetan language, the “Jingesang” news mobile client in Tibetan language also supports users allowing them to be able to listen and watch different programs in Tibetan language, such as broadcasts, television as well as online alive programs, movies, entertainments, weather forecast, traffic information and more.
Naba, the deputy director of the Qinghai TV and Radio Station, introduced that the “Jingesang” news mobile client in Tibetan language is a new platform extended from the Tibetan Language Website of the Qinghai Online TV and Radio Station; following the rules of news media and the developing rules of newly-developed media, the “Jingesang” mobile client will realize complementation between traditional TV and radio media and the newly-developed media, therein providing to the people living in Tibetan areas various kinds of news and products in Tibetan language.
In recent years, the mobile internet service in Tibetan areas has developed rapidly, people’s method of obtaining news and information is transiting from watching and listening to TV and radio to accessing the internet and using mobile clients. The moderator from the Qinghai TV and Radio Station, Ragya Tashi, said: “The ‘hitching’ APP of the Tibetan Language TV and Radio not only has resolved the language barrier issue, it is also very necessary for the development of the traditional Tibetan language media, ‘Jingesang is very convenient for broadcasting in real-time news and for grasping the direction of public opinion.’”
According to related statistics, so far netizens from more than 80 countries (regions) have already opened the Tibetan Language Website of the Qinghai Online TV and Radio Station, and the average click-thru rate per day rates to about 100,000 times, amongst which the clicking rate made by overseas Tibetan numbers to 20%. At the moment, the overseas Tibetan living in India, the U.S., Switzerland, Nepal and Bhutan have already become regular guests of the platform.