Consumers carefully select various daily necessities.

Consumers purchase fresh products.

Citizens scan and upload receipts.（Tan Mei）

A gentle breeze flows over the source of the river, and the greenery gradually thickens; Xining, the summer capital, is bustling with fireworks.

Walking on the streets of Xining, you can feel the breath of life everywhere - many hot pot restaurants are hot and humid, supermarkets are bustling with people, and the most common phrase heard at the dining table and checkout counter is: "Could you please issue an invoice? It is said that if every consumer spends 100 yuan, they will have a chance to win a lottery."

These small invoices that reflect daily consumption are silent yet powerful. It follows the people's dining tables, shopping bags, and daily expenses, bringing warmth to the people's hands, sowing the seeds of integrity into the streets and alleys, and thoroughly activating the spring water of the plateau consumer market, injecting fresh energy into the summer capital to boost consumption, warm up the people, and promote business.

As one of the first batch of award-winning invoice pilot cities in China, since the launch of the "TESCO Group Xining award-winning invoicing" activity in February 2026, Xining has adhered to the people-oriented model of "instant awarding+regular lottery", covering eight livelihood industries such as retail, catering, accommodation, cultural tourism, and resident services. A single purchase of 100 yuan can participate in the lottery activity, with prizes ranging from 20 yuan to 800 yuan. Winners can receive their prize money in full. This people-oriented and down-to-earth policy is quietly changing the consumption habits of citizens for many years, and injecting strong impetus into the recovery of the plateau consumption market.

Guo Jinning, the manager of Hai Di Lao Hot Pot Restaurant, said that in order to make it smoother for the public to issue invoices, the store has specially set up invoicing positions and optimized the process of issuing electronic invoices. During peak periods, each invoice can be issued within 3 minutes; Employees have undergone specialized training and are proficient in rules, operations, and answering questions. Especially for elderly customers, the store staff will provide one-on-one guidance, helping to download, register, upload, and check rewards, allowing citizens and friends to enjoy this digital dividend.

The store staff spoke frankly that the Reward invoices are more sustainable than direct discounts, simpler than consumer vouchers, and people are more willing to participate before and have a greater sense of achievement. "Good policies not only bring in foot traffic and revenue, but also enable hotels to operate in a standardized manner, issue invoices in accordance with the law, and provide honest services, making honest management the brightest sign and achieving synchronous improvement of economic and social benefits, "said Guo Jinning.

In the warmth of citizens, the temperature of people's livelihoods can be seen the most. If the changes in restaurants are tangible fireworks, then the supermarkets that people visit daily can witness the profound changes brought about by a small invoice.

At a supermarket in Haihu New District, Chengxi District, Xining City, store manager Wei Zhen checks the invoices issued every day. In his eyes, these invoices are the most authentic signal of market recovery.

Previously, the daily average number of invoices issued by supermarkets did not exceed 100, with a daily invoice amount of only 3900 yuan. The vast majority of customers left after purchasing vegetables and other daily necessities, and almost no one actively requested invoices. After the prize invoice was issued, the supermarket responded immediately by posting prompts at the entrance, shelves, and checkout counter. The staff reminded everyone that "a lottery can be conducted if the invoice is issued for over 100 yuan", and specially arranged personnel to assist the elderly in operation.

According to supermarket statistics, on weekends and holidays, the customers flow of supermarkets increases by 9.18% compared to before, and sales increase by 13.34% year-on-year. Livelihood categories such as fresh produce, daily necessities, and leisure food continue to thrive. Li Guolan, the head of the food and department store department store at the supermarket, sighed and said, "Nowadays, customers are chasing after invoices and actively participating. The 'prize invoice' activity has made store services more meticulous, and has truly gathered popularity, boosted business, and warmed people's hearts

From a meal to daily necessities, from urban commercial districts to street shops, a small invoice is reshaping the consumer civilization of a city. The old habit of "no invoice for consumption and no invoice for merchants" has gradually been replaced by the new trend of "everyone willing to issue invoices and every household standardized to issue invoices". The concept of paying taxes according to law, cooperating and protecting taxes, and operating with integrity has become a conscious action to integrate into people's lives, laying a solid foundation for the healthy and orderly development of the consumer market.

According to Zhao Linde, the head of the Market Operation Regulation and Order Department of the Xining Municipal Bureau of Commerce, as of 23:59 on May 10th, the prize winning invoice activity carried out in Xining has delivered brilliant results: a total of 14000 participating enterprises (merchants) and 374000 participants have been verified by the tax system, with 3.26 million invoices approved, invoice amount of 1.538 billion yuan, invoice tax amount of 149 million yuan, and a cumulative redemption of 70.69 million yuan of winning funds, with a fund leverage ratio of 1:21.77. This means that for every 1 yuan bonus invested, nearly 22 yuan of market consumption can be leveraged. The leverage effect of policies has been fully released, which not only activates consumption potential but also boosts market confidence, demonstrating the government's firm determination to benefit people's livelihoods and promote development.

Wang Limin, Director of the Market Operation Regulation Department of the Department of Commerce of Qinghai Province, stated that the pilot program of rewarding invoices is an important means for Qinghai Province to promote consumption and activate citizens' lives through practical and detailed measures, and to leverage the large consumer market through small invoices. Qinghai insists on using measures that benefit the people to gather popularity, boost business districts, and stabilize the market. It is making multidimensional efforts to broaden consumption scenarios and unleash consumption potential, laying a solid foundation for the steady recovery of consumption.

The key to the popularity of this policy lies in its down-to-earth nature, closely catering to the daily needs of the people for food and shopping, and using simple and easy to implement methods to provide benefits to the masses, give businesses a sense of direction, and add vitality to the market. In the first quarter of this year, the total retail sales of consumer goods in Qinghai Province reached 22.61 billion yuan, a year-on-year increase of 2.1%, ranking 16th in the country and second among the five provinces and regions in northwest China in terms of growth rate. Consumption has started steadily and positively. The Xining prize invoice pilot has leveraged the big market with small incisions, not only adding strength to the recovery of consumption in the province, but also accumulating practical experience for benefiting the people, promoting business, and precise governance.

Nowadays, from urban commercial districts to citizen shops, actively seeking tickets has become a new trend. An ordinary consumer invoice is connected to the daily expectations of the people and the vitality of the urban market. From catering stores to convenience supermarkets, from the genuine smiles of citizens to continuously improving economic data, Xining starts with small matters related to people's livelihoods, stimulates consumer willingness with tangible benefits, and warms the hearts of the common people with thoughtful services. This not only revitalizes the consumer market, but also makes urban governance more warm and people's lives more enjoyable.

A small invoice, witnessing the rising popularity of the market; The recovery of consumption supports the dream of plateau development. As of now, the trial operation of Xining's prize invoice has been running smoothly and achieving significant results. In the process of promoting the pilot program, relevant departments have continuously optimized services, strengthened guidance, and standardized operations, making the policy of benefiting the people truly implemented, and making the concept of honest consumption more deeply rooted in people's hearts, injecting lasting momentum into the sustained recovery of the consumer market in Xining City.

Consumption is the foundation of people's livelihood, and also the confidence of development. With the continuous implementation of various measures to promote consumption, the vitality of the plateau market will continue to be released, and the hustle and bustle of the market will become more intense, making the footsteps of high-quality development more stable and solid in the hustle and bustle of the world.（Qinghai Daily | Tan Mei）