As consumption capacity of people in Tibet improves, their lifestyles have also become more diversified, and online shopping for New Year’s goods has become more popular. On January 21, reporters learned from Jingdong Mall that cooking oil, rice, and snack gift boxes were the top three New Years purchases for Tibetan consumers this year.
In terms of sales volume, the top commodities in the food and beverage category include imported milk, nut gift boxes, yoghurt, pure milk, and soda. According to data from Jingdong Mall, sales of Tibetan specialty products increased by nearly 100 percent. In addition, sales of foodstuffs such as baking materials, oolong tea, and cured meat, a must for family meal for New Year, also increased by more than 100 percent over the previous year.
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In 2018, smartphones were popular among Tibetan consumers during the Spring festival period. At the same time, the sales of mobile phone accessories were also impressive, for example, sales of mobile phone cases (protective covers), Bluetooth headsets, and protective film for mobile phones increased by more than 100 percent over the previous year.
In terms of sales volume, the top ranked products were casual pants, down jackets, cotton clothing, sweaters, and jeans. At the same time, sales of out-of-season clothing such as bathing suits, women’s silk scarves, and swimming goggles increased by more than 120 percent over the previous year. This may be because many consumers are making plans to travel outside of Tibet during the Spring Festival holiday.
In terms of sales of gender-based purchases in Tibet, male consumers prefer to buy alcohol; male consumers accounted for more than 70 percent of alcohol consumers. The most popular alcohol products were Chinese baijiu wine, grape wine, and beer. Female consumers preferred to buy beauty and skin products, accounting for more than 60 percent of consumers for these products. The most popular beauty and skin products were facial masks, lotions (face creams), cleansers, lipsticks, toners (skin toners).
In terms of proportion of sales by Tibetan consumers of different ages, those born in the 1990s preferred to buy high prices products such as smart phones, watches, shoes and boots; those born in the 1980s preferred to buy maternity and children’s products, accounting for more than 60 percent of consumers of these products. Consumers born in the 1970s preferred to buy fresh foods such as beef, chicken, low-temperature milk, and fish. Those born in the 1960s preferred to buy apparel products, accounting for more than 30 percent of consumers of these products.