A cartoon TV serial "Tibetan Antelope King" focusing on the 2008 Olympic mascot, Tibetan antelope has been funded by a Shenzhen company on the 3rd International Cultural Industry Fair in Shenzhen.

As planned, this 52-volume serial will be broadcast in inland TV staions since 2008 and the first 10 volumes will be finished at the end of 2007 with 10-minute show for every volume.

"Tibetan Antelope King" will be produced in both TV serial and 3D cartoon film. The cartoon film will be jointly produced by a French corporation and Shenzhen Tianyuxing Movie Culture Company to popularize during the 2008 Olympic Games and broadcast worldwide in 2010.